华纳兄弟探索公司的危机管理

企业业务弹性 (EBR) 团队与领导层以及业务部门专家密切合作，以保证员工了解情况、保持业务与产品正常运行，并守护品牌声誉。危机期间亦是如此。

危机管理是 EBR 的核心项目。以下是我们的危机管理方法：

  • 为我们的员工提供服务、资源和培训支持，以确保他们能在面临危机时做好准备，保证自身安全。
  • 通过实施和执行业务连续性和灾难恢复计划，保持业务部门、系统和生产线正常运行。
  • 通过使用危机管理框架及时识别、评估和升级态势，从而保护公司品牌。

我们的方法遵循以下三大核心原则：

  1. 保障员工的生命安全
  2. 确保对危机作出迅速有效的响应
  3. 避免或尽量减少公司的损失，包括财产、收入、业务，和品牌。

危机管理框架

 

 

公司的

构建危机管理框架旨在实现有效和及时的响应，向相应的利益相关者发出通知，并在必要时提供无阻路径，以请求态势支持合作伙伴立即提供支持

产生式

竞技

升级

如需为生命安全状况提供即时支援，请联系您当地的安全行动中心。请务必将此号码加入您的手机通讯录，以防万一。

如果您已安装设置了 WBD 危机升级工具并受到过相关培训，请直接前往 https://escalation.wbdready.com 录入态势。

 

升级标准

在危机管理中，我们所有人都扮演着重要的角色。如果您看到或听到不同寻常、不合常理，或者不曾发生的情况，请使用下一页的问题对态势进行评估，并确认是否需要升级。

  如果下列问题中存在任何选项的回答为“是”，请升级态势： 如果下列问题中存在任何选项的回答为“是”，请升级态势：
1

在公司设施、赞助活动或生产中，是否存在直接的生命或安全忧患？

 需要警方回应、恐怖袭击、主动威胁
2 这种情况是否会引起不必要的媒体关注，从而导致受胁迫或声誉受损？ 现场事故、人才死亡、人才争议、针对公司的抗议（如：劳工待遇、政治、文化）、现场活动（如：美国大学篮球繁忙冠军赛季，奥运会）
3 是否影响到战略性资产？ 托儿中心、D2C 平台、直播运营、公司总部、制作工作室、数据中心
4 是否有多个公司所在地、产品或活动卷入其中？ 停电、地震、大流行病、恶劣天气、恐怖袭击、
5 是否影响工作环境？ 部分建筑关闭、严重设施损坏、建筑附近举行集会示威、以及技术、电力、电信、暖通空调等中断。
6 是否牵涉公司负责人（公司高管，高级执行官），从而对公司品牌和声誉造成负面影响？ 广泛旅行紧急事件、账户违规、严重损害、负面新闻
7 在工作过程或者公司管理地点（包括生产地点）是否发生了死亡或重伤？ 严重工作事故（例如：调查，潜在的法律索赔）、自杀、自然死亡
8 是否存在可能影响收入或客户服务的业务中断？ 中断（例如：广播，D2C 平台）、旅游建筑或零售店建筑关闭、工会罢工、现场活动
9 这种情况是否需要计划外的员工或领导沟通（非生命或安全问题）？

建筑馆关闭、卫生部门要求、不寻常的员工通勤或工作安排、恶劣天气以及技术、电力、电信等中断。
Glossary of Terms (English)
Term Definition
Actioning Team The team managing the response to the situation; this could be a Cross Functional Response Team, Situation Support Partner, or Risk Council member. 
AlertMedia WBD's Emergency Alerts system; also referred to as WBD Alerts.
Business Continuity Plans Collection of procedures, contact lists and other planning components (i.e., teams, rosters, resources, alternate sites, attachments) that the organization uses to respond to situations and recover/restore critical business groups/functions. 
Crisis When an event escalates to the point where standard resources cannot be utilized to contain or respond and business continuity procedures are required, the event is classified as a crisis. Crisis management plans contain additional measurements that help team members determine when an event might escalate from a situation to a crisis. An event that impacts life safety or disrupts business is immediately classified as a crisis. 
Crisis Management Escalation Tool The online tool that hosts the Crisis Management Framework and Escalation Criteria.
Crisis Management Framework The Crisis Management Framework is structured to enable an effective and timely response, support notifications to appropriate stakeholders and provide a clear path to request immediate support from the Situation Support Partners, when required.
Crisis Management Notifications Updates that are received regarding a situation. They may come via WBD Alerts, Workplace, the Crisis Management Framework or WBDReady.com.
Crisis Management Plan This type of plan defines the organizational structure, decision making scope, communication protocol and roles and responsibilities, which enable an effective and timely response to a crisis. A quick response safeguards lives, preserves integrity of property and minimizes damage to profitability, reputation, and ability to operate.  
Cross Functional Response Team (CFRT) The team who would respond to the situation impacting a site; also may be referred to as "response team".
Employee Assistance Program (EAP) A program available to all WBD Employees that provides resources, including confidential assessment, referral, and short-term counseling to help the employee and eligible dependents successfully cope with life’s challenges and personal concerns. 
Enterprise Business Resilience (EBR) The EBR team works to keep WBD's employees safe, brands untarnished, and  businesses up and running, even in times of crisis, in partnership with WBD leadership and business unit teams.
Escalation Criteria A list of questions and scenarios that help determine if a situation requires escalation. 
Government Emergency Telecommunications Service (GETS) Cards A card that provides priority access to local and long distance land line networks  (US/Domestic networks) increasing the probability of call completion at times of disaster when network congestion occurs.
Global Security Intelligence and Investigations (GSII) The security team responsible for monitoring threats, criminal incidents, and travel tracking. They are also the liaison with local, state, and federal law enforcement.
Global Security Operations Center (GSOC) If there is a situation “out of hours” that you are unsure about and are unable to access the escalation criteria, contact the Global Security Operations Center (GSOC), who are available 24/7 for immediate support.
Internal Stakeholders Members of the Cross Functional Response Team, Situation Support Partners or Risk Council.
Red Button The emergency "Red Button" is a functionality in AtHoc. When activated, it will engage the SSP + EBR Team on a Zoom call.
Risk Council The most senior leadership in the company; they will be informed of situations meeting escalation criteria.
Situation An event that is unusual, out of the ordinary or unprecedented.
Situation Support Partners (SSPs) Split into Core and Regional Team. The Regional Team are defined by the Region selected at creation of the situation. They are informed on ALL email notifications. Heads of the following business areas are included; EBR, Tech, Security, P&C, Legal, Infosec, GRE, Internal Comms and DTC Tech.
Warner Bros. Discovery Alerts (WBD Alerts) WBD Alerts is the company's emergency alerts notification system that can reach employees and third parties via email, text, and phone across corporate and/or personal contact information.

如果您对危机管理或业务弹性有任何问题，请通过 wbdready@warnermedia.com 联系企业业务弹性 (EBR) 团队

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